Prophylaxis iodine deficit: information support

• F.A. Dzhatdoeva
• Gerasimov G.A.
• L.E. Syrtsova
• V.A. Polessky
• L.K. Rasova
• M.I. Krasilshchikov

AbstractAn insufficient intake of micronutrients has massive and permanent nature and influence negatively to health, growth and vitality of the entire nation. One-third part of Russian schoolchildren suffer from deficiency of iron and iodine. Every year in Russia 215,000 children are born with brain damages associated with iodine deficiency. Raising the public awareness regarding the risks and prevention of micronutrient deficiency is the key issue of public health and nutrition. The study which included 4500 respondents in the Urals Federal District showed 2–4-fold increase awareness of the respondents in different positions after the communication campaign for prevention of micronutrient deficiencyy.

Keywords:communication strategy, communication campaign, nutrition, micronutrients malnutrition

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